5,000 Scunthorpe households could each save an average £140 a year on their annual water bills
Five thousand Scunthorpe households could each save an average of £140 on their annual water bills as part of an £8 million scheme.
Bosses at Anglian Water have already announced plans to install 17,000 meters across the region at a cost of £2 million.
Under the latest initiative, called Love Every Drop, the company's plumbers will now visit homes to fit for free a range of water-saving devices.
They include dual flush converters for toilets, adapters and digital timers for showers, hose-pipe guns and tap inserts.
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The devices can help save an additional 40 litres per day – or around 14,000 litres a year.
For homes that have both these devices and water meters installed, around £200 could be slashed from the average annual bill.
The 5,000 homes chosen for the pilot scheme will also be offered free help to fix any minor leaks around their properties and given further money-saving advice and tips.
If the scheme is a success, experts reckon around 73 million litres of water could be saved in the first year alone.
Anglian customers have been told the region's population is growing fast, increasing the demand for supplies in the driest part of Britain.
Company spokesman Antony Innes confirmed Anglia was targeting 5,000 homes in the Scunthorpe area this year, after previously fitting more than 30,000 Bits and Bobs kits elsewhere across the region.
Mr Innes said: "Early analysis into the success of the kits on properties with a good meter reading history has show these homes are saving around 40 litres per day on average."
He said over a five-year period Anglia aimed to install 87,500 kits at a cost of £8 million.
The move follows the drought that affected North Lincolnshire and the wider Anglian Water area earlier this year.
The devices are not available to everyone.
But all customers can apply on-line for a free DIY water efficiency kit, which will be sent out in the post.
Call 0800 9755 567 or visit www.anglianwater.co.uk/ bitsandbobs