Alan Knill and the squirrel - Scunthorpe exclusive becomes huge talking point on worldwide web
The story first posted yesterday on www.thisisscunthorpe.co.uk about Scunthorpe United manager Alan Knill's near-death encounter with a squirrel has become hugely popular on the internet and in print.
It has been picked up and reworked by a host of websites, agencies and newpapers.
You could say: It's gone viral.
Scunthorpe United have been mentioned in many places they would not normally reach, especially after a poor start to the season.
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Among those to tell of Alan's unwanted encounter with the furry critter was the aptly named Sports Mole website!
And, in similar fashion, Fox Sports also ran the story.
A paragraph update has already been added to Alan's entry on Wikipeda - mentioning you know what!