Amazing Brigg Week proved to be real boost for town centre trade
Trade in Brigg has been given a boost thanks to the innovative ideas of the town's business partnership, officials say.
The Brigg Town Business Partnership (BTBP) organised an Amazing Brigg Week, an opportunity for shoppers to take advantage of discounts outlined by stores in the partnership.
The week was sandwiched in between two new events in the town in which the BTBP has been heavily involved.
The week began on Saturday, August 25, the same day as the town's first food festival, and finished on Saturday, September 1, the day of the town's first Briggstock music event.
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Byron Teague, chairman of the BTBP and owner of Brigg Fruit and Veg on Wrawby Street, said the week had gone well.
And he said the success meant the food and music festivals would become annual events.
Mr Teague said: "It has gone very well. The food festival definitely brought a lot of people in, we had a lot of interest in the Amazing Brigg Week and the Briggstock festival has gone very well.
"It is going to be an annual event. We will have a full year to prepare for it next year, so it will give us more time to get it better organised."
Mr Teague said the partnership would now look at organising more events aimed at increasing trade in the town.
He said: "We have got an AGM coming up in November and that will be the deciding factor on looking at next year.
"The Briggstock and food festival will definitely be annual events and we want to try and think of different things as well."
Kath Bolton, owner of Gladrags & Bags store on Wrawby Street, offered customers a 10 per cent discount on all items as part of the Amazing Brigg Week scheme.
"The food festival was a really good day and was really well supported," she said.
"There was a lot of people in the town and it was just another chance to show people what Brigg has to offer.
"The weather did not help during the week, with Wednesday being a particularly bad day, but with more publicity in the future, I think these amazing weeks will get better.
"As a business partnership, we are trying to do all we can to help support the independent shops, as that is what makes Brigg what it is."
Bridie Fairbank, sales assistant at Design Orchard on Old Courts Road, offered a £10 gift voucher for every customer who spent more than £100.
She said she had seen a boost in trade during the week.
"These amazing weeks seem to work and attract more people to the town," she said.
"Brigg is very lucky in the fact that it is usually fairly busy and we get a lot of people coming in. The business partnership is a brilliant idea and is good support for all of the businesses."