Building on 2012 spirit
SPORT: Trade Minister Lord Green and Olympics Legacy Ambassador Seb Coe yesterday vowed to build on the success of the Olympic and Paralympic Games by working with industry to promote British skills, products and services around the world.
An Olympics Legacy programme of trade missions, promotional events and export and marketing advice will build on the success of the British Business Embassy's 18 business summits, which concluded last week.
Lord Coe said: "The extraordinary success of the London 2012 Games has shown the best of Britain to the world and now our focus turns to securing a lasting legacy.
"We now need to ensure that organisations up and down the country use the positive impact generated by the Games to reach out to new markets and grow their businesses."
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