Car parking free on six nights for Christmas shopping in Ashby, Scunthorpe and Brigg
Hundreds of people attending late night Christmas shopping events in Ashby, Scunthorpe and Brigg will be able to enjoy free late afternoon and early evening car parking.
This will be made possible by a season of goodwill municipal car parking concession from North Lincolnshire Council.
And money put in meters by drivers who do not realise payment is unnecessary during these concessionary periods will be donated to mayoral charities, rather than going into council coffers.
Car parking charges will be "relaxed" after 4pm in Scunthorpe and Ashby on the following five Thursdays: November 22 and 29; December 6, 13 and 20.
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Free parking will also be available in Brigg on Thursday, November 30 - the night when the market town's Christmas lights will be switched on prior to Brigg District Lions' annual Christmas Fair.
The council's aim is to encourage shoppers to use town centres "in this key shopping period."
A council report says: "Contacts with town centre traders highlight the importance of the pre-Christmas period to their businesses in what are currently challenging trading conditions for retailers.
"Adopting the proposal provides a positive response to this feedback."
Councillor Nigel Sherwood (Brigg and Wolds), Cabinet Member of Highways and Neighbourhoods, approved the waiving of car parking charges from 4pm on those six dates.
The amount donated to mayoral charities last year from the same period was almost £1,300.