Designers help Debenhams boost sales
RETAIL: Debenhams hailed a resurgent year on the high street as it announced plans to open another 17 UK stores over the next five years, including one in Beverley.
The move – which is set to create 1,700 jobs and add more than £150 million in sales – comes on top of a nationwide store revamp programme, which has already seen 18 shops modernised over the past year.
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revamp: Debenhams in Ferensway, Hull.
These include the Debenhams store in Ferensway, which recently reopened following a multi-million pound revamp.
The department store is currently ramping up its overseas expansion drive, with plans to boost its international franchise by another 20 over the next four years and increase online orders to a further 30 countries.
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The group revealed its expansion plans as it reported a 4.2 per cent rise in pre-tax profits to £158.3 million for the year to September 1 after a recent sales revival.
Exclusive ranges from fashion designers such as Ben de Lisi and Julien MacDonald helped the group grow its share of the competitive women's wear market, with group-wide like-for-like sales up 1.6 per cent.
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