Discount chain targets centre for pop-up shop
A BOOMING high street chain has picked Hull as its destination of choice to host its first pop-up shop.
The Original Factory Shop, which has 183 branches in UK towns, including Bridlington, will open its 184th store on Saturday in Hull's Princes Quay shopping centre.
The discount department store has invested more than £400,000 in the pop-up store, which will trade for a period of 16 weeks and is set to create a minimum of 15 jobs for people in the city.
Marketing director Colin Leggatt said: "Our usual model is to go into small towns but this gives us a new opportunity.
"This site is our first city centre shopping centre and it has by far the biggest footfall passing through the door."
Mr Leggatt said: "Pop-up stores have been on our agenda for a while, although it has been difficult to find the right site up until now."
Mr Leggatt said that the business took advantage of the economic climate and being able to gain a short-term lease.
He said: "We're taking advantage of lower costs resulting from the challenging economic climate.
"We believe it is going to be a fantastic opportunity for us."
The team is no stranger to the region as it has another store in Bridlington and a number of stores nearby in Barton-upon-Humber, Cleethorpes and Immingham.
Chief executive of The Original Factory Shop, Angela Spindler, said she is looking forward to setting the store up.
She said: "We are delighted to have such a good opportunity.
"It is a new venture for the business and it works well for both us and the shopping centre, as we have been able to fill a vacant space.
"It will be great for us to see just how well we can do with the kind of footfall in this city location, compared with that in the towns."
During its stay in Princes Quay, the business will sell its full range of products, as well as displaying items from its Extras range, which are usually only available online and via the in-store catalogue for home delivery. The firm will also launch its festive range.
Ms Spindler said: "Like most businesses, these are really critical times for us and the months leading up to Christmas are really important.
"This is a perfect opportunity to be in a high-footfall location and see just how big we can go and how successful we can be.
"If we achieve the sales we think we can, we may do it again – this is a nice way of growing the business."