FF stands for Friday Fun in Scunthorpe town centre as pub brings in £1 a pint offer
Nightclub boss Scott Slingsby has put the fun back into Fridays in Scunthorpe town centre, slashing bar prices by up to 200 per cent.
And his £1-a-pint offer at The Britannia in the High Street is paying big dividends.
Scott, 42, who will celebrate the second anniversary of opening his £1 million night club in December, has seen attendances on Friday soar five-fold since last month.
He said: "In recent years, Fridays have been notoriously bad for trade in the town centre.
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"You were lucky to see 200 revellers gathered in the town.
"So last month, we introduced our £1 offers on Fridays and the customers love it.
"Tomorrow (Friday, October 26) we will be selling Stella Artois lager and Tetley bitter at £1 a pint, instead of £3 and £2.60 respectively.
"On the other Fridays we sell all drinks apart from bottles and pints at £1 a time.
"Our customers are winning all ways because The Britannia is the only night club in the town which does not charge for admission."
Cheaper drinks have also been introduced at the nearby Royal Hotel and the Bamboogy nightclub to step up the local bar wars.
Meanwhile, Kevin Ireland, 50, has revealed he has lost two-and-a-half stone in weight since he and his wife Christine took over the tenancy of the Comet Hotel in Scunthorpe East Common Lane.
But the weight loss is not through worry.
In fact, Kev is swapping the pounds for the £s as The Comet has proved to be one of the real success stories in the local licensing trade.
The Irelands have put the 72-year-old local back on the map with beer at £1.70 a pint, Sunday lunch at £4.50 a time, early morning opening and weekend cabaret.
They are now drawing up plans to renovate the six bedrooms on the first floor.
They hope by next summer to be letting them out at £25 a night inclusive of breakfast.
Family weekends are also planned on the soon-to-be-opened children's playground at the rear of the premises.