Free parking joy for Scunthorpe shoppers this Christmas
Hard-pressed shoppers and retailers will benefit from the biggest free parking campaign North Lincolnshire has ever seen.
The Scunthorpe Telegraph has teamed up with North Lincolnshire Council to support shop owners and their customers throughout the Christmas shopping period and New Year sales.
Each week between Thursday November 22 and Tuesday, January 22, Telegraph readers will get vouchers offering savings of up to £7.50 a week in the region's council car parks.
Readers will be entitled to two hours free parking each week in The Parishes multi-storey car park in Scunthorpe town centre.
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And every Saturday and Sunday throughout the two-month campaign, readers displaying their Telegraph coupon will get a full day's FREE parking in the council's other car parks in Scunthorpe, Ashby and Brigg.
The Scunthorpe Telegraph's 'Go To Town' campaign is designed to support town centre traders and
shoppers during the most crucial trading period of the year, and amid the toughest economic period in living memory.
North Lincolnshire Council leader Liz Redfern said: "The Scunthorpe Telegraph is an excellent ambassador for North Lincolnshire and we are thrilled to be able to work with them to secure a fantastic parking offer for residents.
"We are absolutely committed to delivering excellent town centres throughout North Lincolnshire, as we seek to create employment opportunities for residents.
"As leader of the council, I know how important free car parking is and this is why we have made it one of our key priorities. Being able to provide this in Ashby, Brigg and Scunthorpe all day on Saturday and Sunday in the run- up to Christmas and in the New Year, we hope to give an incredible boost to the area.
"In addition, the free two hours in The Parishes multi-storey car park will, we hope, help traders to extend their business in Scunthorpe.
"By managing our finances responsibly, cutting waste and the use of consultants we have been able to secure the money to deliver a much-needed boost to residents and businesses alike."
Scunthorpe Telegraph editor David Atkin welcomed the decision which he hopes will encourage more people to use town centre shops.
He said: "In recent weeks we have been in talks with the council in a bid to help traders and shoppers so we are delighted they have agreed to support our 'Go To Town' campaign. The message behind the campaign couldn't be simpler – we want people to go to town and support local shops.
"The challenges facing the region's shops, particularly in Scunthorpe town centre, have been well documented in the Telegraph and we are committed to doing all we can to help them. Thriving town centres are vital to us all.
"While free parking may not remedy all the issues traders face, it will give them a major boost and encourage thousands more to shop locally."
In recent months there have been repeated calls for two hours free parking in Scunthorpe town centre, including from the Keep Scunthorpe Alive group. And Mr Atkin said the newspaper's campaign was a response to the concerns of traders and readers.
He added: "We are a community newspaper and are striving to do all we can to help readers and businesses."