Landlords showing some fighting spirit
PUB landlords used to get away with opening a jar of pickled eggs when they wanted to introduce a bit of variety.
These days, transforming into a one-stop retail and service provision facility is the only thing good enough.
Licensees across East Yorkshire are being urged to diversify and join a scheme called Pub Is The Hub.
Those taking up the challenge are to be applauded. They're not sitting on their hands moaning about cheap supermarket beer destroying trade, they're fighting back.
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Better still, these new pubs where elderly ladies can also pop in to buy tins of corned beef are a community godsend.
Many village shops and post offices across the country are either closed down or on the brink. Big supermarkets and economic reality mean people don't use them any more.
So members of the community without access to transport – often the most vulnerable – are left without shops. Many of them have to lug their shopping on the bus.
But stick a little shop in their local and you might be surprised at how much more tempted people are to pop out for that last minute loaf of bread. When they arrive at the "shop", there might even be people to talk to and engage with about the issues of the day.
This idea has got to be good for pubs and the villages they serve.