Meet the Twitter expert with the qualifications to prove it
BUSINESSES across the region are increasingly turning to innovative methods to help them look forward to a buoyant year ahead.
Over the past 12 months, there has been a sharp rise in the number of businesses using social media such as Twitter and Facebook to help them succeed in a highly competitive climate.
And as the economy continues to make challenging conditions for firms, one media-savvy businesswoman is helping companies in East Yorkshire benefit from her nifty social media skills.
As one of only a small number of experts in the north of England to have a qualification in social media, Caroline Anderson is working with a diverse range of companies in the area to help them keep business local and boost their potential.
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The business woman has completed her level-three ITQ certificate in social media – which, according to Caroline, is the IT version of a City & Guilds qualification – so has the skills and knowledge to help businesses across the region get a head start in the world of social media. Caroline runs the supportive business group helping connect local traders – Give Back Works (GBW) – in East Yorkshire, giving her the opportunity to share her expertise with companies across the region and help traders do business with each other with the help of social media. The franchise scheme aims to keep business local and see more companies in the region working together.
As the benefits of using these sites to get ahead became more apparent, the business woman decided to extend her skills and learn more about this increasingly popular technology.
Caroline said: "I realised I was spending a lot of time on social media and there was a lot more about it than I knew.
"I didn't think I knew the depths of detail and some of the ways you can do things, so I wanted to learn more about how it could benefit business."
She said firms can tailor how they use social media to meet the needs of their specific type of business.
She said: "I was one of the first four people to get this qualification and now I'm one of about 13 or 14 people to have it.
"I spend a lot of time working with businesses in East Yorkshire and this qualification has helped me with developing the businesses in East Riding."
Caroline, who also runs her own business development company Business Boots, based in York, said there are new opportunities opening up all the time for the region's companies.
Caroline said in East Yorkshire, the farming community can even benefit from social media.
She said: "Social media is a great way of telling people about things and getting the message out quickly about your product. The region's farming community can use social media to let people know about their fantastic produce or even to offer hints and tips.
"With social media you are giving your business a voice. It is a great way to get to know your customers and if you are not using it, you are missing out.
"One day it will become an industry all by itself."