New TV station on Freeview aims to cover North Lincolnshire

A new local TV channel is expected to be available across North Lincolnshire from next autumn.

Channel 7's Lincolnshire Living pledges to offer "a new era for local television" on Freeview Channel 8 (from September 2013) and on Virgin Media 879.

It will reach homes in northern Lincolnshire, including Scunthorpe, Grimsby and Cleethorpes.

The new local TV channel will be one of a group of 20 around the UK, including Nottingham, Sheffield, Newcastle and Manchester.

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A presentation about the new channel was delivered to members of the Brigg Town Business Partnership by executive producer Lia Nici.

The new channel, based in Grimsby, will broadcast to the local public from the Belmont transmitter near Louth and could reach as far north as Driffield.

It aims to make and commission new and exciting programming that people will want to watch and with which they will wish to interact.

Grimsby and Brighton have been granted the first two local TV licences, created as part of a project championed by former culture secretary Jeremy Hunt.