Obesity levels among kids and new mums highest in North and South Scunthorpe and at Barton
Obesity levels among children, pregnant women and mums who have recently given birth are higher in two districts of Scunthorpe - and in Barton - than elsewhere across North Lincolnshire, it has been revealed.
Now concerned bosses at North Lincolnshire Council and NHS North Lincolnshire are looking to tackle the problem by appointing a specialist advisory worker.
The Start4Life programme will focus on Scunthorpe North, Barton and Scunthorpe South, where childhood and maternal obesity are the highest in North Lincs.
The programme will deliver advice, support and practical sessions in physical activity and healthy lifestyles to expectant mums, those who have recently given birth and to their young children.
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Councillor Carl Sherwood (Brigg and Wolds), Cabinet Member for Customer Services, Sport and Leisure, has now decided the authority should accept the £28,806 offered by NHS North Lincolnshire to develop the Start4Life programme.
It has been agreed to appoint a Start4Life Activator on a fixed term contract for 15 months. He/she will work 30 hours a week.
Between 2009 and 2011, 58 per cent of expectant mothers across North Lincolnshire were classed as being of unhealthy weight.
A council report says consultations carried out with midwives and health visitors showed a need to increase levels of physical activity to address maternal and childhood obesity.
Parents in Scunthorpe who were asked to give their views identified a need for more activities to be made available to children under the age of five.
Scunthorpe North is defined as covering the following council wards: Burringham & Gunness, Town and Crosby.
Scunthorpe South takes in Brumby, Frodingham, Kingsway & Lincoln Gardens, Ashby and Bottesford.