Pig ideas: Ladies In Pigs group aim to promote East Yorkshire pork
WITH a passion for pork and a dedication to raising awareness of local food suppliers, a group of women are on a mission to get people to buy from East Yorkshire's Red Tractor Pork farms.
The Red Tractor Pork logo means the products meet quality-assured standards and as Bacon Connoisseurs Week is set to begin on Monday, Ladies in Pigs (Lips) is working to increase the awareness of this pork.
Brough-based chairman of Lips Sue Woodall said: "We started out by getting pig farmer wives to support the group and try to make people aware of how to buy British pork. Over the years we have gone from strength to strength.
"More and more people want to know where their food is coming from. With the horse meat scandal, it might help the local pork business."
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The group also goes into primary schools to talk about the importance of eating British pork and buying from local suppliers.
Sue said: "We explain to children about Red Tractor pork and raise awareness.
"This provides links to local butchers and helps them sell their pork through their shops.
"It has proved with the horse scandal we don't always know what we are eating and if you are buying from a local Red Tractor Pork supplier, you are helping the local farming industry.
"Over the years I have seen a trend for people wanting to buy British and local.
"We will never stop people buying from a supermarket but there is a big trend and change in people wanting to support local."
The group, which has almost 300 members, is currently in talks with Morrisons supermarket about introducing recipe cards. Asda has sponsored children's packs.
Lips was started 21 years ago by a couple of pig farmers' wives. It has now got branches throughout the country.