Pubs in North Lincs and wider region will be among worst affected by minimum pricing
New figures shows pubs in North Lincolnshire and the wider region will be among the worst affected by minimum pricing.
Global brewer SABMiller has today (Sunday, January 27) released new poll results from YouGov which show that, contrary to the Government's claims of a boost to the industry, a 45p minimum price for alcohol will turn people away from pubs.
YouGov polled 1261 people who had drank an alcoholic drink in a certain period, to find out whether a minimum price would make them more or less likely to go to the pub.
The results, which were recorded between January 7 and January 9, show that at a minimum price of 45p:
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· One per cent of people surveyed say they will drink less at home and more in the pub.
· 43 per cent of people surveyed say they will drink less in the pub.
· 43 per cent of people surveyed say they will continue to drink the same as they did before, both at home and in the pub.
The report also shows that some people will cut back on other things in order to cover the increased cost of what they drink at home.
Mike Short, SABMiller's Senior Vice President of Industry Affairs, said: "This shows that people don't behave in the way computer models predict.
"If the Government really wants to cut anti-social binge drinking it needs to tackle that culture with better education for parents and in schools, targeted local schemes and proper enforcement of the existing licensing laws."