Speedier way to do business on the go

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Wednesday, September 26, 2012
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Hull Daily Mail

THE city's businesses are getting the chance to do business on the move at a super-fast pace.

A new faster mobile internet – 4G – is being rolled out in Hull by digital communications company EE.

Martin Stiven, vice-president of business to business at EE, which is the company that runs the Orange and T-Mobile brands in the UK, said that any business with people on the road can benefit.

He said: "4G is five times the speed of 3G. It will be phenomenal."

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Mr Stiven said the service, which is being rolled out in Hull over the coming weeks, will make the working day more effective and give people the chance to access things on the move at a much faster speed.

He said: "If you look at small businesses, the owner has to be out and about and these businesses are often very time poor, so anything that helps them stay out doing things they need to do has got to benefit them.

"It will give businesses the chance to do things on the move, rather than having to head back to the office."

Mr Stiven said he thinks businesses in general will benefit but said the people who will bring the city out of recession over the next years will be small businesses.

He said: "Anything we can do to help the process, we will. We want 4G to be available to all and it will be very affordable to mainstream businesses."

Hull Digital Live founder Jon Moss said 4G is a great opportunity for people.

He said: "4G is very much what the UK needs and it is terrific EE is doing this in Hull."

However, despite the hype surrounding this new wave of technology, it will only be available on certain handsets.

Mr Moss said: "For people who are out and about, if they have the right handset, it will be a good opportunity.

"But it will be a miniscule amount of people who can actually use it, because you can only use 4G with the certain handsets.

"We need to ask, is it going to be costly and have you got the right handset?

"Download speeds will be fantastic but what is more important is fast home and business broadband."

Sean Royce, KC's commercial and finance director, said KC welcomes any developments that make it easier to access the internet, both at home and on the move but doesn't think it will be as reliable as a fixed line.

He said: "We believe 4G is a complementary technology and will never be as reliable or as quick as fixed line super-fast broadband, which is why we are now deploying the very best fixed line services for our customers."

EE said that by Christmas, the provider will have covered 16 cities across the UK with 4G.

Further towns, cities and rural areas, will follow rapidly with 2013 population coverage to reach 70 per cent, with 98 per cent covered by 2014.

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