Sportswear store sees sales soar
retail: Sports Direct has posted a big jump in sales as it cashed in on Britain's "unprece- dented" sporting summer.
The chain, which has almost 400 stores and has sold an array of sportswear geared towards the Games, including the TeamGB kit designed by Stella McCartney, said store sales rose 19.9 per cent in the 13 weeks to July 29.
Including sales of its leading brands such as Slazenger, Donnay and Karrimor, profits rose 20.4 per cent to £211.1 million.
Its strong perform- ance, which has continued over the past month, contrasts with that of ailing rival JJB Sports, which recently said like-for-like sales fell 8 per cent in the 22 weeks to July 1.
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The figures mean Newcastle United owner Mike Ashley, Sports' executive deputy chairman, remains on track for a potential £24 million pay-out in 2018, as the retailer continues to eye "super-stretch" earnings targets up to 2015.
Chief executive Dave Forsey said: "During this unprecedented sporting summer, our retail performance continues to go from strength to strength.
"Since the end of July trading has remained equally strong."