Start-ups on road to joy
A PARTNERSHIP approach combined with a deep understanding of the local economy has seen Garness Jones help almost 50 would-be entrepreneurs launch their dream business.
Over the past six months, associate director Paul White has completed 44 transactions for small retail units in the Hull area.
Of these, 30 have been for start-up businesses.
He said: "There is no manual of how to do deals at this moment in time – each one is different and therefore has to be approached as such.
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"It is not easy, but with our expertise in the local market and understanding of the demographics of an area, we have been working with tenants and landlords to understand their needs and establish what kind of businesses could work in a certain area, and what will be better suited to others.
"People who come to us often have their own business plan, but we can add to that by looking at the macroeconomics."
"It is also about looking at what has been successful in the past, combining this with local knowledge and then sharing this information with all parties."
The recession has been tough to many companies, but entrepreneurs have long said this is the best time to start a business.
After all, if a venture can succeed against the backdrop of a challenging economic climate, it should positively blossom once the economy shows significant growth.
However, many start-ups are launched as a direct result of the recession as people who have been made redundant are prompted to pursue business idea they may have been sitting on for years.
Mr White said: "Just about everybody is feeling the pinch but people are pulling together as a result.
"The local operators who can offer a personal touch are often favoured over larger, national retailers because people want to support the local economy at times like this.
"But they also benefit from the local knowledge of the people running the business, and it adds to a community spirit."
Katy Benson recently opened the Aquarius Day Spa in Princes Avenue after a career spent working for others.
"I wanted somewhere central and this is ideal," she said.
"We get a lot of passing trade and I have built up my own client base over the years.
"I have done a lot of travelling, particularly to Australia and the Far East, and have brought ideas back with me so the Aquarius Day Spa is like a treasure trove of senses and smells."
Another new start-up, Farthings Steak Emporium in Beverley, extends Garness Jones's track record with successful restaurants in the town.
In Hull, the summer also brought a new-look for the Green Bricks after Garness Jones handled the sale to new owners.
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