Winterton Rangers aren't taking a risk, it's just a calculated decision
They have got used to success at Winterton Rangers.
Silverware, cup finals, top half finishes – the past few years have been rich in achievement at West Street.
The departure of Richard Sennett as manger earlier this summer was always going to be an end of an era, but chairman Dave Crowder is determined to make sure this is a new beginning. In more ways than one.
Crowder has taken what some would describe as a risk but what he insists is a 'calculated decision' by changing the whole philosophy of the club.
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Success, he says, is measured in many different ways.
Winterton will be rebuilt from the bottom up, with the emphasis very much on community.
Lee Danysz is the man charged with leading an almost completely new-look first-team rooted in local talent, while Stefan Wolkowski has been drafted in to take charge of the newly introduced under-19 side.
It is a makeover the chairman feels strongly about and one he feels will make Rangers sustainable in the long run.
"The idea is to take the club back into the community, to give local talent a chance to come through and play at what is a prestigious level of football," Crowder explained.
"Some would say it's a risk, but we are not financially able to compete so let's do it the proper way.
"It's not a gamble, it's a calculated decision.
"We think it's the right thing to do.
"The times are changing and we think we're doing the right thing at the right time.
"We're being proactive. We're thinking ahead of ourselves and we're thinking of the longevity of the club.
"We call it a new beginning, and it's a new beginning using local talent."
An open trial day has already taken place as Danysz attempts to put together a squad capable of competing in NCEL Premier Division.
With such wholesale changes, Winterton will find it difficult to come close to last year's sixth place finish.
But Crowder stresses the manager will come under no pressure from him.
"We just want to be as successful as we can while developing at the same time," he said.
"A steady season will be fine. We're just recognising this as slowly, slowly, catchy monkey type thing.
"There's no pressure. No, 'we must get promoted', there's no need to worry about that.
"If it happens we'll clap our hands and welcome it but it's about seeing the development.
"If we did get relegated it wouldn't be a disaster, we'd go down and rebuild from there.
"Having a thriving club will be a success.
"If we see kids develop, step into the first-team and we can compete, that's a success."
Establishing an under-19 team is a key part of that.
"We can't compete with the wealthy clubs who play at this level, we're never going to be able to do that," said Crowder.
"So if you can't do that you've got to grow your own talent.
"That's why we introduced the under-19s – that's going to be the feed stock for the first-team.
"It might take two or three seasons to get it running through but that's what the aim is.
"I feel very strongly about it. I've argued for years about giving kids a chance and a stepping stone. Hopefully we will make it work."
For the whole idea to happen, Crowder says he needs the support of the local community.
"Winterton people have got to want this," he added.
"Without their support, coming on match days or as volunteers helping us to run the club, it won't work.
"It's got to be a 'we' job, everybody getting together to make this a success. If that happens then the world's your oyster."
Anyone who would like to help with sponsorship or as a volunteer should contact Dave Crowder on 07718 870579 or vice-chairman Wayne Turtle on 07879 485726.