Women wonder why they can't buy maternity clothes in Scunthorpe town centre
A mother-to-be has criticised the lack of provision of maternity wear available to pregnant shoppers in Scunthorpe town centre.
Beth Hewitt, 35, visited more than 10 retailers in Scunthorpe, only to find that none of them stock maternity wear.
She said that the lack of provision could provide a local independent business the chance to exploit the gap in the market.
Beth said: "I felt excluded by the fact I am pregnant.
"I spent approximately £120 on a few casual items I urgently needed to simply make me comfortable over the next few days and weeks as I have been unable to find anything else. I would love to spend more but felt there was nothing out there for me and apparently no-one wanted my money enough.
"Surely in a recession businesses should be proactively meeting the needs of their target and captive audiences?"
Mrs Hewitt said she had spoken to a number of other pregnant women who said they had to travel to neighbouring towns to buy maternity clothing.
During her time shopping in Scunthorpe, she said she found only Matalan stocking maternity wear, but only a limited selection.
She said: "No-one could suggest where I might find maternity wear, and many sales assistants mentioned how poorly serviced the town is for maternity wear, despite a growing population."
Mrs Hewitt said she was put off by the internet as a source of shopping because of the postage charges.
She said that she wanted to support the local high street as she believed it to be an important part of the community.
"People will always get pregnant," she said. "People will always need clothes. The demand is here and we are sick of having to endlessly search for what we want or tolerate budget shops with no passion for service or quality.
"I simply want to buy clothes at reasonable prices that fit now.
"I want to enjoy the experience of shopping for my bump, of entering a shop fully stocked and staffed with friendly people who smile and offer meaningful customer care, from people who understand how unattractive pregnancy can make you feel."
A spokeswoman for H&M said: "Our maternity collection is stocked in a selection of stores around the UK.
"The decision of what stores have the collection comes down to space within the store – not every H&M store stocks every H&M collection."
Internacionale, Bon Marche, BHS, Primark and Dorothy Perkins were all unavailable for comment.