Six week extension to free parking for shoppers in Ashby, Scunthorpe and Brigg

THE Scunthorpe Telegraph's free parking scheme has been extended for another six weeks – to the delight of shoppers and traders.

The Go To Town campaign, run in conjunction with North Lincolnshire Council, had been scheduled to finish on January 23.

But the successful initiative will now run until March 6.

It means town centre shops in Scunthorpe, Ashby and Brigg should get a much-needed boost and Telegraph readers can continue to save up to £7.50 a week.

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Every week the Scunthorpe Telegraph prints two vouchers that are valid that week. One entitles readers to free weekend parking at the council's pay and display car parks in Scunthorpe, Ashby and Brigg after 9.30am.

The other gives two hours of free parking at The Parishes multi-storey car park in Scunthorpe

The campaign aims to encourage shoppers to use their town centre by giving them further incentive to shop.

Since its launch in November, it has allowed customers to take advantage of free parking during the busy Christmas and New Year period, and its extension has been welcomed by shoppers and traders across the town centres.

Mike Walker, manager at Westgate Department Store, Scunthorpe, said: "Business has been good and we are well up on our budgeted sales for the year. We have had some tremendous results. The free parking scheme must have helped and had an impact. One hour is not enough for many shoppers, and extending this new scheme is definitely good news. The more people we can get into town, the better."

Craig McMillan, manager of Sports Direct on Scunthorpe High Street, said: "We had our record week over Christmas, which is the best we had performed since first opening seven-and-a-half years ago. It could definitely be connected to the free parking, which I think is a brilliant idea. Many people are having a tough time at the moment and two hours free is definitely better than what they had before."

Jane Waring, 52, a shopper from Scunthorpe, said: "I think this is good news and will certainly help shoppers on a Saturday."

Council leader Liz Redfern said: "The Go to Town free parking scheme has been a massive success and I am proud that we are able to extended it even further.

"Literally thousands of residents have benefited from free car parking in Scunthorpe, Ashby and Brigg. The bold and innovative promotion the Telegraph has been able to supply is clearly the key to its success."

Nic Dakin, MP for Scunthorpe, said: "Having spoken to retailers in the town centre, it is clear this scheme has made a difference to footfall. In challenging times, this will make a real difference to businesses and shoppers."